What is Alexa?
Alexa is an online analytical system created in 1996 and purchased by Amazon in 1999 for $250 million. Since 2002 Alexa has built strong ties with Internet power-houses Google and the Open Directory Project. These two organisations are considered to carry incredible influence for website success.
Why would I want to improve my Alexa ranking?
The model Alexa works with is flawed, it can only track and analyse data from people who have an Alexa tool installed. As a result, some of the world's largest websites have a less than impressive Alexa ranking.
So, does it matter? Well, research and studies show that one indicator of the size and influence your website holds is in your Alexa ranking. If your Alexa ranking is high (in the millions) then this data will influence your website position on search engines.
As a consumer would you rather by from a website ranking 10,000 or 1,000,000? If you’re like me, you’ll choose the larger brand (if all other variables are the same).
OK, I want to Improve my Alexa ranking!
There are numerous ways you can improve your Alexa ranking. The main improvement you can make is to create your toolbar and spread it far and wide.
We've found one of the quickest ways to improve your Alexa ranking is to create a custom built toolbar. We've made one already for money advice charity Debt Support Trust.
Test out the Debt Support Trust toolbar by downloading here
By creating your toolbar you can share it will your customers and followers. Alexa will then be able to see how many times people visit your website and improve your Alexa ranking.
Other Routes to Improve Your Alexa Ranking
There are lots of ways you can improve your Alexa ranking. Some of these may depend on your business model, but these include;
You can improve your Alexa ranking by creating traffic widgets for the bottom of your website. You can see it at the bottom of this post. If you want to create your own posts http://www.alexa.com/siteowners/widgets
Creating additional traffic from people with the Alexa toolbar installed is one way to improve your Alexa ranking. Most people with the Alexa toolbar will be webmasters so social marketing, such as Stumbleupon, will help to improve you social marketing ranking.
Write about Alexa and link back
You can improve your Alexa ranking by writing about Alexa and linking back to your Alexa page. For instance, the Debt Support Trust Alexa page can be found here. http://www.alexa.com/siteinfo/debtsupporttrust.org.uk
Try to see how quickly you can improve your Alexa ranking.
P.s. when writing this article our North Star Marketing Alexa rank was over 6 million. Let's see what we can improve it to.