Everybody is looking for risk free marketing, that being, marketing which could generate profitable revenue. Promotion as part of a marketing strategy is typically a risk / reward dilemna - there is never a guarantee that the promotion you do will work.
In a recession you would be forgiven for thinking the best route to take would be to 'wait and see' what happens before promoting your business. The problem with this strategy is that your business will be losing valuable ground on competitors who decide to drive forward in building their business. What you need is cost effective, results driven marketing support.
Rank N Pay SEO
Rank N Pay SEO has a number of different names including Pay For Results SEO, Results driven Search Engine Optimisation or Pay For Success SEO. Whatever you call it, you are entering an agreement with an SEO company to get you ranking on Google for your chosen search terms.
Only a small percentage of SEO companies offer this service. The reason SEO companies are not interested in offering a Rank N Pay SEO service is that it's risky for the company - the SEO company will be out of pocket for several months before they manage to get your website ranking for your key phrases.
An SEO company willing to manage your account on a Pay For Results SEO basis means they are confident they can deliver results (which is what you want) and they will be confident enough to take the risk.
For a business in a recession looking to drive their online promotion forward a Rank N Pay SEO service is perfect! You can speak to North Star Marketing about our Search Engine Optimisation services including Pay As You Go SEO and Pay For Results SEO.
Rank N Pay or Pay for Result SEO sound make sense for clients in particular. I totally agree that it is rather risky for the company. SEO is not an absolute science. There are a lot of variables involve. Great read.
ReplyDeleteThanks Kate,
ReplyDeleteI'm glad you enjoyed it. The thought process is that during a recession companies will be less likely to promote their services on Google. If we minimise the risk that should make it easier - especially since Google is changing its criteria on what seems like a daily basis.
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