Starbucks has credited its recent success to the new market strategy. Starbucks reports a 12% increase in revenue to £1.8bn for the three months to 3rd July.
The new strategy includes partnering with motorway servicing stations such as Welcome Break. The coffee franchise has released new products with a breakfast range.
As a result of the successful quarter Starbucks plan to open 800 new stores in 2012.
That is great to hear about one of my favorite companies! They recently had to close the Starbucks near my home...I hope that it is one of the stores that they are going to re-open!
ReplyDeleteThat is indeed a great marketing campaign that they undertook obviously if it helped increase revenue that much!
Thank you for the post.
Interesting. They also implemented the new brand strategy during this time (removed ''starbucks'' text from logos. I thought that it would have had negative effect on the brand recognization.
ReplyDeleteHi Website consulting,
ReplyDeleteSorry to hear about the Starbucks near you but i hope it will be re-opened. Starbucks have kept their cards close to their chest as far as what store will be opened and when.
Hi Ipad,
ReplyDeleteI have to agree that i also thought it would have a negative effect and possibly it did but it certainly has a positive effect on their profits.
Interesting post! I love Starbucks! It helps me in a lot of ways... :) But I think I haven't noticed that the company had a problem...
ReplyDeleteHi Treb,
ReplyDeleteHow did they help you then.
Great marketing technique but it must have had an impact on their brand recognition but then again it's profit that really counts.
ReplyDeleteThanks Debt Advice profit is what counts when it comes to companies. I guess it's impressive they managed to make profit in a recession.
ReplyDeleteIt is new marketing technique of 2011 with high coversion rate. i have seen many people doing and getting high percentage revenue.
ReplyDeleteHi ecommerce website development, it's true that in tough times companies need to be proactive to survive.
ReplyDeleteThanks for your input
It is new marketing technique of 2011 with high coversion rate. i have seen many people doing and getting high percentage revenue.
ReplyDeleteHi Treb,
ReplyDeleteHow did they help you then.
Hi Website consulting,
ReplyDeleteSorry to hear about the Starbucks near you but i hope it will be re-opened. Starbucks have kept their cards close to their chest as far as what store will be opened and when.